Look out for an open SDK, international expansion
and new devices from Google's Chromecast system over the coming year.
The search giant is planning to bring its
streaming dongle to a number of international markets, according to Google's
product management VP Mario Queiroz in an
interview with Gigaom. He added that people will be
"pleasantly surprised" by the scope of the expansion.
The idea is to persuade app publishers around the
world to make their apps Chromecast-compatible, so that users will be able to
access more content using the device.
"There will be an expectation from consumers
that any and every app will be 'castable,'" Queiroz said.
To that end, an open SDK will be launched during 2014. Right now a preview
is available to developers, but it's not yet possible to distribute apps with
the functionality.
The eventual goal is to make Chromecast an
ecosystem in its own right, persuading consumer electronics manufacturers to
built it in to devices as standard. To that end, Queiroz said the company has
already had "serious conversations" with the number of major players.
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