Memoir, a new iPhone app, is meant to call up your digital memories at convenient times and places.
For five years, Lee Hoffman has obsessively tracked his entire
life—everything from his moods, thoughts, and activities to who he meets
up with and what he eats.
When he pored over the first year’s data, he says, he didn’t learn
much, but he did find it fascinating to look back at the details.
Thinking other people would find it similarly interesting to reflect on
their lives but probably wouldn’t want go to the same effort, he created
a free iPhone app called Memoir that does most of the work automatically, reminding you of the past in ways that sometimes seem serendipitous.
The app comes at a time when we’re collecting ever more personal data
with every social-network update, location check-in, and photo
posting—a mound that will only grow as we make more use of mobile
devices and wearable tech like smart watches and Google Glass. Yet most
of us aren’t taking advantage of this information, Hoffman argues, so
Memoir, which rolled out two months ago, does it for you by wrangling
photos from your phone and connected social networks, as well as status
updates and location check-ins. It also uses clever tricks to call up
these old memories on the basis of where you are, what you’re doing, and
who you’re with.
At its simplest, the app can show you a digital diary of what you
were doing yesterday, a year ago today, two years ago today, three years
ago today, and so on—similar to a competing but more limited app called
Timehop.
The app also lets you annotate some old memories; include new memories
by adding a photo with a note, location information, and additional
thoughts; and search through them.
Beyond that, though, Memoir tries to remind you of past memories when
you return to specific places and hang out with certain people, nudging
you with notifications and updates to your Memoir feed. If you go
skiing, it may, for instance, remind you of a photo you took the last
time you were on the slopes. (Timehop recently added a location-based
memory-serving function, called Nearby, but the user must ask to see an
appropriate memory each time.) The app also encourages collaborative
memories, so if you have any Facebook friends who are also using the app
and you happen to be taking photos at the same event, the app will
suggest you share them with each other.
Once you’ve given it permission to access information on your phone
and social networks, Memoir slurps up all your connected photos,
check-ins, and other social signals, grouping overlapping information
into separate “memories” on its servers. It creates a “radius” of time
and location for each of your events and checks them against your
friends’ events to determine whether there might be any shareable
images, Hoffman says.
Jason Chan, an assistant professor of psychology at Iowa State
University and principal investigator of the school’s Memory &
Education Lab, says that Memoir and similar apps may be more successful
at keeping users interested than, say, a diary, which requires
significant effort. Still, he’s concerned about potential security and
privacy issues with apps that are meant to gather so much of your
personal data in one place.
For Hoffman, though, apps like Memoir aren’t just for fun—they also
mark the first moves toward a future in which we record everything we do
and use computers to help us sort out what’s important. He already does
this, to an extent: when he arrives at a stranger’s apartment, he’ll
take a picture of the building and door number—that way, next time he
visits, Memoir can automatically jog his memory. “As we get more and
more data, whether we do it or somebody else, it’s effectively going to
be memory replacement/augmentation,” he says.
Maybe one day, but it could take a while. I tried Memoir out and
found it mostly a fun tool for getting some use out of all those
social-network status updates I type and photos I snap but rarely look
at again.
The majority of what I saw was mundane: complaints about the San
Francisco weather and real estate prices, a photo of my aunt’s grumpy
Siamese cat sitting in her kitchen sink, a listing of my Thanksgiving
dinner intake from 2011. Even the most unimportant details can
admittedly spark a fond (or not-so-fond) remembrance of what was
happening beyond that Facebook update or picture. Still, I had to rely
on using Memoir more for serendipity than to recall specific memories,
as its search feature didn’t seem to work all that well.
There are more advanced features in the works for Memoir. One thing
Hoffman and cofounder Angela Kim are focusing on is how to collect and
share memories without explicit signals. “Can I just leave the phone in
my pocket and it’s making sense of my life and collaboratively getting
memories from the people around me?” he asks.
Not all memories are good ones, and there are definitely some
referenced online that I’d be happy to forget. For Hoffman, the benefits
outweigh the drawbacks, though. “If you want to delete things you can
delete things,” he says. “But the cool things you never had before, you
have.”
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